For long-term success, it is necessary to derive from market and environmental analysis not only the right answers, but also the right questions. For the target of a structured and area-wide development, a new growth and sales strategy called GENESIS was created. From the knowledge of our potentials as well as through investments in staffing and technologies, this should secure the way for long-term success. Under the leadership of our Head of Sales Dominik Meffle, the strategy was presented to the entire sales team in a kick-off meeting.